Living Coral - Pantone's Color of the Year in 2019
The Pantone color of the year is a combination of peach-orange, invigorating coral and a golden hue. Looks like Emma's color, don't you think it?
December 2018, Pantone reveals that the color of the year in 2019 will be "Living Coral" (PANTONE 16-1546 TPX). Looks like Emma's color, don't you think it?
What are the inspirations for the Pantone Living Coral color? 🎨
The Pantone color of the year is a combination of peach-orange, invigorating coral and a golden hue. The color is much brighter than last year's "Ultra Violet". It is close to the "Tangerine Tango" color of 2012.
Living Coral will undoubtedly be a source of inspiration for creators and designers. It will influence product development and purchasing decisions in many sectors, including fashion, furniture, industrial design, digital product design, packaging and graphics.
So what makes this color so unique? 🤔
Colors are a reflection of our culture. This color evokes feelings of leisure and celebration.
We seek authentic and immersive experiences that allow for connection, intimacy and human interaction. The humanizing and comforting qualities of Pantone Living Coral have a positive impact on social connections.
People want to know what Emma does for them. We celebrate life, and we believe that every moment should be lived with passion and love, which is why we want our clients to spend more time with their families and not fill out unnecessary paperwork. We are committed to always taking care of all the complex tasks for our clients.
At Emma, we want clients to fall in love with their life insurance 😇
People want life insurance because they want to protect their loved ones. That's why we chose a warm color to represent love, tenderness and generosity.
The most important goal of growing a great company is to build something that truly connects with people. That's why our motivation is to revolutionize an industry that is too complex for the fundamental value it stands for: protecting your family!
Simplicity above all else 💆🏻
With so much digital noise around us, a color that looks authentic and makes emotional connections between warmth, optimism and comfort is a refreshing change.
When creating the Emma platform, we always kept in mind that our user experience should convey simplicity. Getting life insurance to protect your family should be simple, quick and relieving.
P.S. For more information on the color of the year 2019 - Pantone Living Coral → Click here